Sparking Your Inner Leader
A Practical and Passionate Perspective from the Mascot Who Became an Executive Coach
Through engaging stories and practical tools, Sparking Your Inner Leader blends decades of coaching leaders and facilitating teams with lessons learned from NCAA mascots to help leaders align values with actions for authentic, lasting impact.
Available to buy now.
“Keith Lewis masterfully weaves together the unlikely parallel between mascots and leaders… a framework and the inspiration for leaders to align their inner and outer selves.”
Bob Anderson
Co-Founder, Leadership Circle
“With a blend of humor, personal reflection, and practical wisdom, this book challenges traditional leadership perspectives and offers a fresh, engaging approach.”
Dr. Marshall Goldsmith
New York Times bestselling author of What Got You Here Won’t Get You There
“A compelling and highly actionable roadmap for leaders.”
Alain Hunkins
Author of Cracking the Leadership Code
“Transformative for leaders at any level… readers will learn to identify their guiding principles and act with renewed purpose and integrity.”
R. Y. Declan Fleming
MD, FACS, FSSO
“Great storytelling, real-world insights, and practical take-home value.”
Rand Stagen
CEO Stagen
“A brilliant fusion of experience, wisdom, and unexpected parallels that challenge conventional thinking.”
Oliver Rowe
CHRO, Austin PBS
“The positive spirit he helped to create at NU is the same passion he shares in this book with you. You should read it! I am so proud!”
Barbara Lewis
Keith’s mom
“I admire how you weave your own experiences as a mascot into the book to make the lessons relevant and practical.”
Dain McCracken
President/Managing Partner – Motum
“Not only is this book full of stories that capture the imagination, it lays out practical steps to grow as a leader.”
Jim Davidson
Executive Coach
“Sparking Your Inner Leader offers a fresh and compelling take on leadership through the creative lens of a mascot analogy — both inspiring and thought-provoking.”
Lani Van Dusen
President, Van Dusen Consulting
“I feel like I’m in one of your coaching sessions again. You have a simple way of impacting our thinking to bring about change. It still amazes me!”
Kathy Rauch
Retired finance executive
“Keith Lewis masterfully weaves together the unlikely parallel between mascots and leaders… a framework and the inspiration for leaders to align their inner and outer selves.”
Bob Anderson
Co-Founder, Leadership Circle
“With a blend of humor, personal reflection, and practical wisdom, this book challenges traditional leadership perspectives and offers a fresh, engaging approach.”
Dr. Marshall Goldsmith
New York Times bestselling author of What Got You Here Won’t Get You There
“A compelling and highly actionable roadmap for leaders.”
Alain Hunkins
Author of Cracking the Leadership Code
“Transformative for leaders at any level… readers will learn to identify their guiding principles and act with renewed purpose and integrity.”
R. Y. Declan Fleming
MD, FACS, FSSO
“Great storytelling, real-world insights, and practical take-home value.”
Rand Stagen
CEO Stagen
“A brilliant fusion of experience, wisdom, and unexpected parallels that challenge conventional thinking.”
Oliver Rowe
CHRO, Austin PBS
“The positive spirit he helped to create at NU is the same passion he shares in this book with you. You should read it! I am so proud!”
Barbara Lewis
Keith’s mom
“I admire how you weave your own experiences as a mascot into the book to make the lessons relevant and practical.”
Dain McCracken
President/Managing Partner – Motum
“Not only is this book full of stories that capture the imagination, it lays out practical steps to grow as a leader.”
Jim Davidson
Executive Coach
“Sparking Your Inner Leader offers a fresh and compelling take on leadership through the creative lens of a mascot analogy — both inspiring and thought-provoking.”
Lani Van Dusen
President, Van Dusen Consulting
“I feel like I’m in one of your coaching sessions again. You have a simple way of impacting our thinking to bring about change. It still amazes me!”
Kathy Rauch
Retired finance executive
What if the best leadership lessons came from an unlikely source?
From Northwestern University’s sidelines to executive boardrooms, Keith Lewis discovered that great mascots and great leaders share many of the same essential qualities. In this refreshingly unique take on leadership development. Lewis draws powerful parallels between the skills that make mascots unforgettable and the practices that make leaders truly effective.
You’ll discover how to:
- Create and live by your Guiding Principles-your internal “sparks” that drive authentic leadership.
- Embody your organization with every action, knowing that your behavior echoes throughout your team.
- Read the room and adjust your approach to connect with most any audience.
- Listen more, talk Jess, and Jet your actions speak volumes.
- Transform feedback into Fuel For continuous growth.
Whether you’re leading a Fortune 500 company or a five-person team, the practical lessons Keith shares will help you become the leader people actually want to follow. With humor, practical wisdom, and real-world applications, Sparking Your Inner Leader proves that sometimes the most profound insights come from the most unexpected places.
It’s time to suit up and lead from the inside out!
Download the first chapter free and start sparking your leadership journey today
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Ideal for audiences at any level in an organization that are seeking fresh perspectives on leadership. If you want practical tools that you can apply in your job immediately and increase your effectiveness for the long term, this is your book.
